Copywriting 101: Simple Copywriting Tip

October 26, 2006

Here is a very quick and useful :

“As often as possible, start your paragraphs with sentences that hook readers and drive them deeper into the copy.” Why? Because — after the headline — the first sentence in any paragraph is what gets read most often.

Karon includes some before-and-after copywriting examples like:

BEFORE: Hello and welcome to our website. If you are looking for [enter product name here], you are at the right site. (In this case, the example is from a wedding photographer’s site.)

AFTER: We don’t take pictures. We capture precious memories that you can enjoy for a lifetime.

This is the power of good copywriting. If you are sold (and you ought to be…this is great advice), .

about the author

Co-Founder & CEO, FreshBooks Mike is the co-founder and CEO of FreshBooks, the world’s #1 cloud accounting software for self-employed professionals. Built in 2003 after he accidentally saved over an invoice, Mike spent 3.5 years growing FreshBooks from his parents’ basement. Since then, over 10 million people have used FreshBooks to save time billing, and collect billions of dollars. A lover of the outdoors, Mike has been bitten so many times it’s rumored he’s the first human to have developed immunity to mosquitoes.